Current Work / Private Club Development
Coffeetree Country Club
One ambitious project. Hundreds of connected decisions.
StageActive Development
RoleEmbedded Owner Advisory
ModelBuild + Operate
FocusDurable Decisions
The Situation
The work does not occur in a clean sequence.
Coffeetree is being built while membership, financing, course construction, agronomy, hiring, communications, technology, and operating plans all advance concurrently.
Membership timing affects cash flow. Construction timing affects communications. Hiring affects operating readiness. Technology affects staffing and member experience. Amenity decisions affect pricing, capital, and expectations.
Every function has legitimate priorities. Ownership remains accountable for making all of those priorities fit one club.
The Role
Maintain coherence between the owner’s vision and the decisions required to deliver it.
The work moves wherever the project requires attention.
On one day, the most important issue may be a cash forecast. On another, it may be a membership decision, executive hire, vendor proposal, member communication, or operating policy.
MembershipStructure · pricing · sales · communications
CapitalModeling · cash · banks · priorities
DevelopmentSequencing · vendors · tradeoffs
LeadershipRoles · hiring · onboarding
OperationsReadiness · policies · technology
OwnershipDecisions · clarity · momentum
The Integration
The Common Thread
Not the task. The connection.
The project does not need another person remembering one decision. It needs someone who remembers the previous fifty decisions and can see what the next one may change.
Translate owner instinct into a decision the team can execute.
Build the permanent organization while carrying today’s gaps.
Keep the financial model connected to the work in the field.
The Standard
Opening day is a milestone. Year Ten is the test.
The objective is not simply to finish a course or open a club. It is to create a member proposition, capital structure, leadership team, operating model, and culture capable of compounding long after the launch attention fades.
Explore the Decision Principles →A Note on Current Work
Coffeetree remains an active engagement. This page describes the nature of the work without publishing confidential financial, membership, vendor, or ownership information.
As milestones are completed and permissions are established, the story can expand around specific decisions and outcomes.
Build